Sharpening Your Edge: How Market Positioning Elevates Company Valuation
In today’s hypercompetitive marketplace, a company’s valuation extends far beyond its financial statements. Investors and potential acquirers scrutinize how effectively a business distinguishes itself in its industry. Market positioning—how you define and communicate your unique value to customers—can dramatically influence risk perceptions, growth potential, and long-term profitability. By deliberately crafting and reinforcing your position, you […]
Read More