Generational Equity Advises Sun Line, Inc. in Its Sale to Local Buyer

Generational Equity

November 27, 2021

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Sun Line, Inc. The acquisition closed October 1, 2021.

Founded in 1965, and located in Cedar Rapids, Iowa, Sun Line, Inc. is an auto salvage company. The Company purchases wrecked vehicles, dismantles them, sells the reusable parts, then crushes and sells the bodies for scrap. Computerized inventory can be checked in real time. Sun Line also sells some of the vehicles as used cars. In 2020, revenue was generated from sales of parts, scrap, and vehicles. The Company primarily differentiates itself in the competitive landscape by providing great service.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team lead by Senior M&A Advisor, Chris Barnard, with support from Vice President, M&A, Jacob Mangalath successfully closed the deal. Senior Managing Director DeWayne Nelon established the initial relationship with Sun Line.

“We were privileged to help Gary and Caroline Wendel retire as well as help Caroline’s father Bruce Chase divest his final piece of a long upstanding legacy,” said Barnard.

Barnard added, “What a great hand-off to Roger Cassill who grew up pulling parts out of this very yard. Roger was a pleasure to work with and we’re certain the Sun Line business is in very good hands.”

About Generational Equity

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group, and DealForce are part of the Generational Group, which is headquartered in Dallas and is one of the leading M&A advisory firms in North America.

With over 250 professionals located throughout North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company the 2017 and 2018 Investment Banking Firm of the Year and Valuation Firm of the Year in 2020. For more information, visit or the Generational Equity press room.